Why Your Financial Advisory Practice Could Be Worth 70% Less Than You Think
How to Unlock the "Secret Growth Levers" Most Advisors Miss While Building Their Business
Download "Your Baby's Ugly" PLUS the Advisor Scaling Masterclass Video Series for FREE!
For a Limited Time... Download the Wall Street Journal Bestseller "Your Baby's Ugly" PLUS the FREE Bonuses!
This Book Reveals the Hard Truths About Business Value and Gives You a Proven Framework to Transform Your Advisory Practice from a Job into a Valuable, Transferable Asset
In "Your Baby's Ugly" You'll Discover How To:
Build a scalable advisory practice that attracts and retains high-value clients WITHOUT sacrificing quality or personal touch
Create systematic processes for growth that reduce your personal involvement while increasing your firm's transferable value
Transform from a practice owner trapped in day-to-day operations into a true CEO focused on strategic vision and value creation
Develop proven systems for hiring, training and retaining high-performing junior advisors who can help scale your practice
Master the transition from profit-focused growth to value-focused growth - the key shift that unlocks premium valuations
What You'll Learn:
Discover why most advisory businesses are worth 65% LESS than owners think
Master the 8² Value Framework that TRANSFORMS ordinary practices into valuable assets
AVOID the fatal "owner dependency trap" killing your business value
Learn the EXACT PROCESS Justin used to sell 7 businesses for 6-8 figures
Implement the "Value Acceleration Method" to MULTIPLY your practice's worth
Discover why traditional growth strategies ACTUALLY DECREASE practice value
Master the 5x5x5 concept for SYSTEMATIC value creation
Build AUTOMATED SYSTEMS that run your practice without you
Create SUSTAINABLE REVENUE streams your customers will pay premium prices for
Transform your team from a liability into a VALUABLE ASSET
Implement the "Freedom Formula" to work LESS while growing MORE
Learn why most exit plans FAIL and how to ensure yours SUCCEEDS
Download "Your Baby's Ugly" for $4.95, PLUS Receive the Advisor Scaling Masterclass Video Series for FREE!
FREE BONUS:
The Advisor Scaling Masterclass Series
Valued at $97 - Yours FREE When You Purchase "Your Baby's Ugly"
Don’t Just Cash Out—Build a Business Legacy That Lasts
FREE
WAKE UP!! You're Focusing on the WRONG Metric for Success!
FREE
Is Your Business Value Suffering from These 11 Value-Killing Mistakes?
FREE
From Struggle to Success: Julie Keys' Journey to Business Freedom
FREE
12 Steps I Used to Grow My Business to an 8-Figure Exit in 49 Months
FREE
End of Year Checklist for the Business Owner Seeking the 8-Figure Exit
FREE
Predictably Planning Your 8-Figure Exit as a Business Owner
FREE
Pass the Baton: Developing your Business's Leadership for your 8-Figure Exit
FREE
The Worst Flaws in Business Ideas (EXPLAINED)
FREE
Download "Your Baby's Ugly" for $4.95, PLUS Receive the Advisor Scaling Masterclass Video Series for FREE!
The Brutal Truth About Your Advisory Business
Most advisors are building glorified jobs, not valuable assets. They work harder every year but their business becomes LESS valuable to potential buyers. Why? Because they're focusing on the wrong things.
In "Your Baby's Ugly," Justin Goodbread—who built and sold seven businesses for six to eight figures—reveals the uncomfortable truth about what really creates business value.
Drawing from over 30 years of experience and thousands of business valuations, Justin shows you exactly how to transform your business from a demanding job into a valuable asset that can run without you.
This is the exact system Justin used to:
Build multiple businesses that sold for premium valuations
Help hundreds of business owners triple their company's value
Become the youngest inductee into the Exit Planning Hall of Fame
Earn recognition as a five-time Investopedia Top 100 Advisor
Whether you want to:
Sell your business in the next few years
Scale without working more hours
Build real wealth outside your daily income
Create more freedom in your life
This book gives you the blueprint to make it happen. No fluff. No theory. Just proven strategies from someone who's actually done it.
Download "Your Baby's Ugly" for $4.95, PLUS Receive the Advisor Scaling Masterclass Video Series for FREE!
Why Am I Offering "Your Baby's Ugly" for Just $4.95?
Because:
I've heard the same story from hundreds of advisors...
Advisors who were told their practice is worth "half what they expected" when they tried to scale
Practice owners who "just need more AUM" to solve their growth problems
Financial professionals who are convinced they "can't delegate client relationships" without losing quality
Advisors who believe they "can't afford" to invest in proper growth systems and team development
Firm owners who think they "can't find qualified advisors" to help scale their practice
And Because:
I've watched too many fellow advisors...
Sacrifice their health and family trying to serve every client personally
Discover too late their practice has almost no transferable value
Get trapped working IN their practice instead of ON their business
Miss out on their best growth years because they can't scale effectively
Wake up after 20 years with a practice that depends entirely on them...
But Most Importantly, Because...
This system has helped hundreds of advisors triple their firm's value
I've seen practices transform from owner-dependent to highly scalable
These strategies create true enterprise value that buyers will pay premium prices for
This blueprint helps advisors build real wealth beyond their annual income
Here's the Real Truth:
I wrote this book because I've walked in your shoes. I started as a financial advisor with nothing but ambition, built my practice from scratch, and learned these value-creation lessons through years of trial and error - ultimately scaling and selling for 8-figures in just 48 months.
Now, I want to help other advisors avoid the costly mistakes and missed opportunities I see practices make every day.
Think about it:
If this book helps just ONE advisor transform their practice from a job into a valuable asset...
If it helps just ONE firm owner build a practice that can thrive without them...
If it shows just ONE advisor how to scale their practice while maintaining quality...
If it helps just ONE practice create true enterprise value that buyers will pay premium prices for...
Download "Your Baby's Ugly" for $4.95, PLUS Receive the Advisor Scaling Masterclass Video Series for FREE!
Justin Goodbread
Business Value Growth Expert & Exit Planning Authority
Youngest Inductee: Exit Planning Hall of Fame
5-Time Investopedia Top 100 Most Influential Advisor
Wall Street Journal & USA Today Bestselling Author
Forbes Southeastern Financial Leader
Built & Sold 7 Companies for 6-8 Figure Exits
Exit Planning Institute's 2021 Thought Leader of the Year
2022 Peter Christman Exit Planner of the Year
2024 Exit Planning Circle of Excellence Member
Certified Financial Planner™ Professional
Certified Value Growth Advisor® (CVGA)
Certified Exit Planning Advisor® (CEPA)
Faculty Member: Exit Planning Institute
Trained 1000+ Professional Business Advisors
Built Financial Firm to 8-Figure Exit in 48 Months
Get Your Copy Today!
For less than your morning coffee, you'll get the exact blueprint I used to build and sell my advisory practice for 8-Figures...
Download the digital copy instantly for just $4.95!
This guide is perfect for advisors who are ready to:
Transform their practice from owner-dependent to highly scalable
Build systematic processes that create real enterprise value
Scale their firm while maintaining quality and client relationships
Create a practice that's worth millions to potential buyers
Finally break free from the day-to-day to focus on strategic growth
Don't wait - the sooner you implement these strategies, the sooner you can unlock your practice's hidden value.