Your Business Could Be Worth 3X Less Than You Think

(And Why Most Business Owners Never Find Out Until It's Too Late)

Discover the 8 hidden "value killers" destroying your business's worth and get the step-by-step blueprint to triple its value in the next 18-36 Months... even if you've been stuck for years.

- Justin Goodbread

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Get the Wall Street Journal Bestseller "Your Baby's Ugly" FREE (Just Cover Shipping)

This Book Reveals the Hard Truths About Business Value and Gives You a Proven Framework to Transform Your Company from a Job into a Valuable, Transferable Asset

In "Your Baby's Ugly" You'll Discover How To:

  • Create a business that runs WITHOUT your constant oversight

  • Build TRANSFERABLE value that attracts premium buyers

  • Transform your role from operator to true OWNER

  • Finally get the FREEDOM and LIFESTYLE you started your business for

What You'll Learn:

  • Discover why most businesses are worth 65% LESS than owners think

  • Master the 8² Value Framework that TRANSFORMS ordinary companies into valuable assets

  • AVOID the fatal "owner dependency trap" killing your business value

  • Learn the EXACT PROCESS Justin used to sell 7 businesses for 6-8 figures

  • Implement the "Value Acceleration Method" to MULTIPLY your company's worth

  • Discover why traditional growth strategies ACTUALLY DECREASE business value

  • Master the 5x5x5 concept for SYSTEMATIC value creation

  • Build AUTOMATED SYSTEMS that run your business without you

  • Create SUSTAINABLE REVENUE streams buyers will pay premium prices for

  • Transform your team from a liability into a VALUABLE ASSET

  • Implement the "Freedom Formula" to work LESS while growing MORE

  • Learn why most exit plans FAIL and how to ensure yours SUCCEEDS

Get this $25.00 Book for FREE,

PLUS 6 Bonus Items!

All You Need to Do is Cover a Small Shipping Fee!

FREE BONUS:

The Exit Planning Master Class Series

Valued at $97 - Yours FREE with Your Copy of "Your Baby's Ugly"

Don’t Just Cash Out—Build a Business Legacy That Lasts

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WAKE UP!! You're Focusing on the WRONG Metric for Success!

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Is Your Business Value Suffering from These 11 Value-Killing Mistakes?

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From Struggle to Success: Julie Keys' Journey to Business Freedom

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12 Steps I Used to Grow My Business to an 8-Figure Exit in 49 Months

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End of Year Checklist for the Business Owner Seeking the 8-Figure Exit

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Predictably Planning Your 8-Figure Exit as a Business Owner

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Pass the Baton: Developing your Business's Leadership for your 8-Figure Exit

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The Worst Flaws in Business Ideas (EXPLAINED)

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Price: $97.00 Yours for FREE Today

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The Brutal Truth About Your Business

Most business owners are building glorified jobs, not valuable assets. They work harder every year but their business becomes LESS valuable to potential buyers. Why? Because they're focusing on the wrong things.

In "Your Baby's Ugly," Justin Goodbread—who built and sold seven businesses for six to eight figures—reveals the uncomfortable truth about what really creates business value.

Drawing from over 30 years of experience and thousands of business valuations, Justin shows you exactly how to transform your business from a demanding job into a valuable asset that can run without you.

This is the exact system Justin used to:

  • Build multiple businesses that sold for premium valuations

  • ​Help hundreds of business owners triple their company's value

  • Become the youngest inductee into the Exit Planning Hall of Fame

  • Earn recognition as a five-time Investopedia Top 100 Advisor

Whether you want to:

  • Sell your business in the next few years

  • Scale without working more hours

  • Build real wealth outside your daily income

  • Create more freedom in your life

This book gives you the blueprint to make it happen. No fluff. No theory. Just proven strategies from someone who's actually done it.

Get this $25.00 Book for FREE,

PLUS 6 Bonus Items!

All You Need to Do is Cover a Small Shipping Fee!

Why Am I Giving Away

"Your Baby's Ugly" for FREE?

Because:

I've heard the same story hundreds of times...

  • Business owners who were told to "be realistic" about their company's value

  • Entrepreneurs who "just need to work harder" to succeed

  • Leaders who were convinced they "can't step away"or everything will fall apart

  • Founders who believed they "can't afford" to build proper systems

  • Owners who thought they "can't find good people" to help run things

And Because:

I've watched too many friends and business owners...

  • Sacrifice their health and family trying to "push through"

  • Realize too late their business is worth WAY LESS
    than they thought

  • Get trapped in the "owner's prison" they built for themselves

  • Get trapped in the "owner's prison" they built for themselves

  • Wake up after 20 years with a job instead of an asset...

But Most Importantly, Because...

  • This system literally saved my life and transformed my businesses

  • It helped me sell 7 companies for premium valuations

  • It's allowed hundreds of clients to triple their business value

  • It's given business owners back their time and freedom

  • It's helped create generational wealth for families across America

Here's the Real Truth:

I'm giving you this book for free because I've been where you are.

I built my first business on a dirt road in Georgia, and learned these lessons the hard way.

Now, I want to help as many business owners as possible avoid the painful (and costly) mistakes I made.

Think about it:

  • If this book helps just ONE business owner build real value...

  • If it saves just ONE family from losing their life's work...

  • If it shows just ONE entrepreneur how to create true freedom...

Get this $25.00 Book for FREE,

PLUS 6 Bonus Items!

All You Need to Do is Cover a Small Shipping Fee!

Justin Goodbread

Business Value Growth Expert & Exit Planning Authority

  • Youngest Inductee: Exit Planning Hall of Fame

  • 5-Time Investopedia Top 100 Most Influential Advisor

  • Wall Street Journal & USA Today Bestselling Author

  • Forbes Southeastern Financial Leader

  • Built & Sold 7 Companies for 6-8 Figure Exits

  • Exit Planning Institute's 2021 Thought Leader of the Year

  • 2022 Peter Christman Exit Planner of the Year

  • 2024 Exit Planning Circle of Excellence Member

  • Certified Financial Planner™ Professional

  • Certified Value Growth Advisor® (CVGA)

  • Certified Exit Planning Advisor® (CEPA)

  • Faculty Member: Exit Planning Institute

  • Trained 1000+ Professional Business Advisors

  • Built Financial Firm to 8-Figure Exit in 48 Months

Get Your Copy Today!

There is absolutely ZERO risk on your part, and no reason that you shouldn’t claim this book! 

It's FREE - just cover shipping costs of only $9.95!

I want to get this information into the hands of every business owner who's ready to:

  • Transform their business from a job into an asset

  • Build systems that create real, transferable value

  • Finally achieve the freedom they started their business for